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Craig Pitchell - President

Reference: IVEY-9B13C031-E
Year: 2011
Number of pages: 5
Geographic Setting: Canada
Publication Date: Aug 28, 2013
Fecha de edición: May 6, 2014
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Educational Services;

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Description

Craig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.

Learning Objective

·To gain a better understanding of the skill of persuasion. ·To provide an opportunity to apply the principles of ethos, logos and pathos (combining credibility with rational argument and emotion to connect with an audience). ·To consider different stakeholders and how to reach them. ·To look at the process of building trust. ·To consider how non-profits can ensure their boards are active, helpful and involved.

Keywords

building trust canada Communication presentation skills reputation