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Merck: Managing Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-109084-EDesde 5,74 €
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-517052-EMarketingDesde 8,20 €
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Kellogg Company/eighteen94 capital
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-518061-EMarketingWith 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world's largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and marketing innovation starting with its first product, Kellogg's Toasted Corn Flakes, which created the cold cereal category. In recent years, however, Kellogg's revenue had declined due ...Desde 8,20 €
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Merck: La administración de Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-111S06Conocimiento y comunicaciónDesde 5,74 €
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Bayer Crop Science
Bell, David E.; McLoughlin, Damien P.; Kindred, Natalie; Barnett, JamesCaso HBS-520055-EDirección estratégicaIn mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer's Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned Bayer's decision to buy Monsanto, citing potential reputational and financial liabilities; in the last year, Bayer's stock price has suffered. However, the leadership team expects the co...Desde 8,20 €
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Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken MarkCaso IVEY-9B18D017-EIniciativa emprendedora, Marketing, Servicios y operaciones, Tecnologías de la informaciónBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sDesde 8,20 €
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Canaan Group: Port Metro Vancouver Container Trans-Load Service - Teaching Note
P. Fraser JohnsonNota del Instructor IVEY-8B16D009-EServicios y operacionesTeaching Note for product 9B16D009.Desde 0,00 €
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CPDN: Improving Supply Chain Resilience - Teaching Note
P. Fraser JohnsonNota del Instructor IVEY-8B19D004-EServicios y operacionesTeaching note for product 9B19D004.Desde 0,00 €
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Apple Inc.: Global Supply Chain Management - Teaching Note
P. Fraser JohnsonNota del Instructor IVEY-8B20D013-EServicios y operacionesTeaching note for product 9B20D013.Desde 0,00 €
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CoolIT Systems: Developing an Operations Strategy - Teaching Note
P. Fraser JohnsonNota del Instructor IVEY-8B20D019-EServicios y operacionesTeaching note for product 9B20D019.Desde 0,00 €