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Case

Amazon.com: Supply Chain Management

By P. Fraser Johnson / Ken Mark

Entrepreneurship Marketing Service and Operations Management Information Technologies

By early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now s

Collection: Ivey Business School (Canada)

Ref: IVEY-9B18D017-E

Format: PDF

Number of pages: 19

Publication Date: Jul 26, 2018

Language: English

Review date: Nov 12, 2021

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Description

Year: 2018

Geographic Setting: United States

Industry Setting: Information, Media & Telecommunications;

Learning Objective

This case can be used in an undergraduate or gradutate course on operations management, supply chain management, logistics, business strategy, or marketing. After completing the case, students will be able to ·assess Amazon’s supply chain, and identify

Amazon.com: Supply Chain Management

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Amazon.com: Supply Chain Management

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Amazon.com: Supply Chain Management

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