Supply Chain Management

  • Reference: IVEY-9B18D017-E

  • Year: 2018

  • Number of pages: 19

  • Geographic Setting: United States

  • Publication Date: Jul 26, 2018

  • Fecha de edición: Nov 12, 2021

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Information, Media & Telecommunications;

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By early 2018, Seattle-based Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now s

Learning Objective

This case can be used in an undergraduate or gradutate course on operations management, supply chain management, logistics, business strategy, or marketing. After completing the case, students will be able to ·assess Amazon’s supply chain, and identify


Distribution E-Commerce Logistics Supply chain management