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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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Douglas Fine Foods
James E. Hatch; Mary M. Crossan; Gerard Seijts; Jeff GoodwinCaso IVEY-9B09N014-EFinanzasMurray Douglas is the new chief executive officer (CEO) of Douglas Fine Foods (DFF), a family-owned business in its 80th year. Headquartered in Calgary, Alberta, DFF has grown to become Canada's largest privately held food services company, doing $30 million worth of business annually. DFF provides business dining, residence and camp food services, catering, vending machine services, and food service equipment and design. The business serves clie...Desde 8,20 €
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The North West Company: Cross-enterprise Strategy
Stephen R. Foerster; Mary M. Crossan; James E. Hatch; Ken MarkCaso IVEY-9B07M047-EDirección estratégica, Iniciativa emprendedoraThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCaso IVEY-9B07M053-EDirección estratégica, Iniciativa emprendedoraIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Desde 8,20 €
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Guru.com: Poder Para el Professional Independiente (Spanish version)
Mary M. CrossanCaso IVEY-9B01MS01Dirección estratégica, Iniciativa emprendedoraGuru.com intentaba transformar el mercado laboral global, a través de la creación en Internet del sitio laboral más grande del mundo para profesionales independientes (cuentapropistas, consultores, etc.). Su meta era crear un lugar en la red suministrando la información esencial para que profesionales independientes manejen sus propios negocios. Un mes dentro del lanzamiento de la exhibición preliminar del sitio, y en medio de la preparación para...Desde 8,20 €
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Apple B
Mary M. Crossan; William T. WatsonCaso IVEY-9B12M028-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThis case is a supplement to Apple A.Desde 8,20 €
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SeatGeek, Teaching Note
Higgins, Robert F.; Mehta, SarahNota del Instructor HBS-819104-EDirección estratégicaThis teaching note accompanies the case "SeatGeek" (case no. 819013).Desde 0,00 €
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420034-EIniciativa emprendedoraThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Desde 8,20 €
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420033-EIniciativa emprendedoraThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Desde 8,20 €