Douglas Fine Foods

Murray Douglas is the new chief executive officer (CEO) of Douglas Fine Foods (DFF), a family-owned business in its 80th year. Headquartered in Calgary, Alberta, DFF has grown to become Canada's largest privately held food services company, doing $30 million worth of business annually. DFF provides business dining, residence and camp food services, catering, vending machine services, and food service equipment and design. The business serves clients in various industries including schools, sports arenas and concessions, warehouses, government offices and corporations. Douglas needs to make several key decisions concerning DFF, including how to pay for a buyout of his brother's shares; whether to renew a contract with an undesirable customer; whether to pursue an active acquisition strategy; and how to transform the business to become a world-class, professionally managed organization. Students must evaluate complexities and trade-offs in making a sequence of decisions; outline a clear strategy and vision for the company; prioritize strategic options; define elements of an acquisition strategy; determine financing options for cash-constrained firm; and manage internal culture transformation.