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Voestalpine AG (B)
Murray J. Bryant; Werner Auer-Rizzi; Sabine Reisinger; Harald Stummer; Robert Bauer; Michael Eyett; Brett MatthewsCaso IVEY-9B07M033-EDirección estratégicaThis supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.Desde 5,74 €
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Voestalpine AG (A)
Murray J. Bryant; Werner Auer-Rizzi; Iris Fischlmayr; Caecilia Innreiter; Brett Matthews; Michael EyettCaso IVEY-9B07M032-EDirección estratégicaVoestalpine AG, a public company located in Linz, Austria, was examining opportunities for growth. The company considers that to meet the needs of its customers, notably automobile, rail and construction, it has to grow. Further, the steel industry in Europe is in a process of consolidation. The company has a very strong balance sheet but due to its ownership structure (35 per cent is owned by the Austrian government), its market value is conside...Desde 8,20 €
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Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Nota del Instructor HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Desde 0,00 €
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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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MacDonald, Dettwiler & Associates Ltd. (A)
Murray J. Bryant; Ryan KaltCaso IVEY-9B08M043-EDirección estratégicaThe director and chair of the governance committee at MacDonald, Dettwiler & Associates Ltd. (MDA) considered how to advise the company's chief executive officer (CEO). As a company in the space industry, MDA relied on its exports to the United States. Joint ventures were helpful in securing contracts from the U.S. government but they were not always advantageous in other ways because these ventures required partnerships with competitors. At this...Desde 8,20 €