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    Voestalpine AG (B)

    Murray J. Bryant ; Werner Auer-Rizzi ; Sabine Reisinger ; Harald Stummer ; Robert Bauer ; Michael Eyett ; Brett Matthews

    • Reference: IVEY-9B07M033-E

    • Year: 1989

    • Number of pages: 11

    • Geographic Setting: Austria

    • Publication Date: Feb 6, 2008

    • Fecha de edición: Jul 3, 2009

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

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    Description

    This supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.

    Keywords

    International Expansion Strategy Execution