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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Caso HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Desde 8,20 €
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The Canadian Police Knowledge Network
Stewart Thornhill; Edward Gamble; Peter W. Moroz; Andrew MacVaneCaso IVEY-9B12M046-EDirección estratégica, Iniciativa emprendedoraIn 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada's leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners - including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have succes...Desde 8,20 €
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Thunderball (B)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M020-EDirección estratégica, Iniciativa emprendedoraThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Desde 5,74 €
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Showpad
Cespedes, Frank V.Caso HBS-817006-EDirección estratégicaShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €
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Cenabal (C)
Stewart Thornhill; Jane GravillCaso IVEY-9B08M022-EDirección estratégica, Iniciativa emprendedoraThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Desde 5,74 €
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SawStop (B)
Stewart Thornhill; Sylvia SquairCaso IVEY-9B12M065-EDirección estratégica, Iniciativa emprendedoraThis supplemental case to SawStop (A) advances the narrative to 2012.Desde 5,74 €
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Thunderball (C)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M021-EDirección estratégica, Iniciativa emprendedoraThis a supplement to Thunderball (A).Desde 5,74 €
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Intuit
Cespedes, Frank V.Caso HBS-810018-EIniciativa emprendedoraThis case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.Desde 8,20 €