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The Canadian Police Knowledge Network
Stewart Thornhill; Edward Gamble; Peter W. Moroz; Andrew MacVaneCaso IVEY-9B12M046-EDirección estratégica, Iniciativa emprendedoraIn 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada's leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners - including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have succes...Desde 8,20 €
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCaso HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Desde 8,20 €
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCaso HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Desde 8,20 €
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Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Caso HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Desde 8,20 €
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Thunderball (B)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M020-EDirección estratégica, Iniciativa emprendedoraThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Desde 5,74 €
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Cenabal (C)
Stewart Thornhill; Jane GravillCaso IVEY-9B08M022-EDirección estratégica, Iniciativa emprendedoraThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Desde 5,74 €
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SawStop (B)
Stewart Thornhill; Sylvia SquairCaso IVEY-9B12M065-EDirección estratégica, Iniciativa emprendedoraThis supplemental case to SawStop (A) advances the narrative to 2012.Desde 5,74 €
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Thunderball (C)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M021-EDirección estratégica, Iniciativa emprendedoraThis a supplement to Thunderball (A).Desde 5,74 €
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Hudson Nuptials (A)
Stewart Thornhill; Ryan LittleCaso IVEY-9B07M001-EDirección estratégica, Iniciativa emprendedoraHudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.Desde 8,20 €
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Thunderball (A)
Stewart Thornhill; Colin McDougallCaso IVEY-9B11M019-EDirección estratégica, Iniciativa emprendedoraAn entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship ...Desde 8,20 €