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Procter & Gamble: Children's Safe Drinking Water (A)
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCaso DARDEN-E-0314-EÉtica empresarial y Responsabilidad Social CorporativaIn 1995, Procter & Gamble (P&G) scientists began researching methods of water treatment for use in communities facing water crises. P&G, one of the world’s largest consumer products companies, was interested in bringing industrial-quality water treatment to remote areas worldwide, because the lack of clean water, primarily in developing countries, was alarming. In the latter half of the 1990s, approximately 1.1 billion (out of a worldwide populat...Desde 8,20 €
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Procter & Gamble: Children's Safe Drinking Water (B)
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCaso DARDEN-E-0315-EÉtica empresarial y Responsabilidad Social CorporativaIn 1999, P&G purchased - through the acquisition of Recovery Engineering in a $265 million deal - PUR Water Filtration System, a point-of-use water filtration system. The PUR water filtration system used a combination of the flocculant iron sulfate, an agent that caused particles suspended in water to bind and form sediment, and calcium hypochlorite (chlorine), a disinfectant. After acquiring the product, P&G began to develop and expand it. With ...Desde 5,74 €
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Our Beer Print: Brewing Corporate Responsibility at Molson Coors
Mary Weil; Chitra P. ReddinCaso IVEY-9B13A026-EMarketingMolson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.Desde 8,20 €
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Boldly Go: Character Drives Leadership at Providence Healthcare
Mary Weil; Chitra P. ReddinCaso IVEY-9B15C002-ELiderazgo y Dirección de personasAWARD WINNING CASE – This case won the Responsible Leadership category at the 2015 EFMD Case Writing Competition. The president and CEO of Providence Healthcare needs to devise a plan to sustain positive change at the health care company. In just four years, she has led the organization through massive change and turnaround, from potential crisis to financial health and innovation. She now needs to consider how to integrate and embed the values t...Desde 8,20 €
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Geosoft Inc.: Leading Across Cultures
Mary Weil; Darren Meister; Chitra P. ReddinCaso IVEY-9B17M064-EDirección estratégicaOn January 18, 2016, the chief executive officer and chief technology officer of Geosoft Inc. (Geosoft) met in Toronto, Canada, with the company’s executive team and regional directors for a critical three-day strategic planning session. Geosoft was a privately held, employee-owned, mid-sized global company that worked to help earth scientists and explorers make discoveries through innovative data solutions and services. The focus of the meeting—...Desde 8,20 €
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Communicating Nuclear: Balancing Risk with Opportunity
Kathleen Olson; Chitra P. Reddin; Sarah ThorneArtículo IVEY-9B12TF05-EDirección estratégicaThe global nuclear industry is at a pivotal point, as risk is weighed against opportunity. The debate is fuelled by the recent disaster at Japan’s Fukushima nuclear plant, the global focus on a secure energy supply, climate change, and political instability in oil-producing regions. This article, co-authored by the communications director of the Canadian Nuclear Association, describes what steps the Association is taking to communicate its strate...Desde 8,20 €
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BHP Billiton and Mozal (A)
Werhane, Patricia H.; Hartman, Laura P.; Mead, JennyCaso DARDEN-E-0316-EÉtica empresarial y Responsabilidad Social CorporativaBHP Billiton, the world’s largest diversified resource company at the start of the 21st century, began a feasibility study in 1995 for building an aluminum smelter project in the Maputo province in southern Mozambique - one of the world’s poorest countries that was hampered by fragile legal, financial, and health, safety, environmental, and community institutional structures and capacity. BHP Billiton was committed to sustainable development and ...Desde 8,20 €
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BHP Billiton and Mozal (B)
Werhane, Patricia H.; Hartman, Laura P.; Mead, JennyCaso DARDEN-E-0317-EÉtica empresarial y Responsabilidad Social CorporativaBHP Billiton began construction of Phase 1 of the Mozal aluminum smelter in 1998. Because of the challenges that the community presented, BHP Billiton and its partners created the Mozal Community Development Trust (MCDT), which worked to improve the infrastructure, social services, and health care of the community. During the two construction phases, the project contributed more than USD160 million to the local economy, principally through the em...Desde 5,74 €
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0360-EÉtica empresarial y Responsabilidad Social CorporativaIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Desde 8,20 €
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Started as Crew (B): Darlene Calhoun and McDonald's
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCaso DARDEN-E-0309-EÉtica empresarial y Responsabilidad Social CorporativaMcDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism - even ridicule - over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating. The term “McJob,” coined by an author in 1991, was slang for a low-paying job that required little skill and provided little opportunity for advancement. But in many ways, McDonald’s Corporation defied...Desde 5,74 €