Our Beer Print: Brewing Corporate Responsibility at Molson Coors
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B13A026-E
Format: PDF
Number of pages: 14
Publication Date: Nov 19, 2013
Language: English
Review date: Nov 19, 2013
What material is included in this case:
Description
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
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Year: 2013
Geographic Setting: United States
Industry Setting: Accommodation & Food Services;
Learning Objective
This case is intended for courses in communication, reputation management and/or marketing courses. The case can also be used to address the use of employee engagement as a way of reaching consumers. In examining Molson Coors' success with corporate responsibility, students are asked to consider whether corporate responsibility initiatives can translate into higher profits.
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"Our Beer Print: Brewing Corporate Responsibility at Molson Coors"
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