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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Hindustan Unilever Ltd.: Meeting Employee Expectations
Shashank Shah; Ajith Sankar; David J. SharpCaso IVEY-9B13C036-EDirección estratégica, Liderazgo y Dirección de personasThe executive director, human resources, at Hindustan Unilever Ltd., a market leader in the Indian fast moving consumer goods sector and the Indian subsidiary of the major multinational, Unilever Ltd., is concerned that the company may be losing its position as the “dream employer” for graduates from the top Indian business schools from which it recruits its management personnel. The shifting demographic profile of employees and their changing ex...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-617S07Dirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Amazon Acquires Whole Foods (B)
McDonald, Rory; Mehta, Sarah; Roseman, ShayeCaso HBS-619029-EDirección estratégicaThis short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.Desde 5,74 €
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Acer Incorporated: Core Management Principles
David J. Sharp; Lynette Chou; Hsien-Lian ChiuCaso IVEY-9B10N034-EDirección estratégica, FinanzasThe chief financial officer of Acer Incorporated has to decide how to manage the higher level of complexity of the company's exchange risk after their restructuring. This must be done in a way which is consistent with Acer's core principles, one of which is to find simple effective solutions to unavoidable business risks. The case addresses the technical issues of exposure measurement and hedging, the challenge of hedging expected, but not contra...Desde 8,20 €
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Marcus by Goldman Sachs, Teaching Note
McDonald, Rory; Singh, AnibhaNota del Instructor HBS-620107-ELiderazgo y Dirección de personasTeaching note for case 620005.Desde 0,00 €
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Evolution of the Drone Industry
McDonald, Rory; Wu, Andy; Billaud, Emilie; Bayer, RyanCaso HBS-620053-EServicios y operacionesThis note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study "Parrot: Navigating the Nascent Drone Industry" (HBS No. 619-085).Desde 8,20 €