Amazon Acquires Whole Foods (B)

  • Reference: HBS-619029-E

  • Year: 2017

  • Number of pages: 4

  • Geographic Setting: United States

  • Publication Date: Dec 14, 2018

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Food & Beverage

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Description

This short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.

Keywords

General management Growth strategy Mergers & acquisitions Negotiation Strategy Technology