Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
-
Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
-
Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
-
Darden's Luckiest Student 2008
Pfeifer, Phillip E.; Bodily, Samuel E.Caso DARDEN-QA-0717-EAnálisis de decisionesThe case describes a three-factor, full-factorial experiment run in conjunction with the Darden's Luckiest Student event of 2008. Prior to identifying Darden's Luckiest, all 300 first-year students made binding decisions between varying amounts of cash and the opportunity to select one of two identical briefcases. One briefcase contained $18,750; the other contained $0. Students are asked to analyze the results of the experiment and draw conclusi...Desde 8,20 €
-
The Pelayo Family Plays Roulette - Teaching note
Bodily, Samuel E.; Pfeifer, Phillip E.; Baucells, ManelNota del Instructor DARDEN-QA-0850TN-EAnálisis de decisionesTeaching note for product QA-0850Desde 0,00 €
-
Real Options (Abridged)
Bodily, Samuel E.Nota técnica DARDEN-QA-0799-EAnálisis de decisionesThis note is an abridged version of QA-0639, "Real Options."Desde 8,20 €
-
The Pelayo Family Plays Roulette: The Prequel
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelCaso DARDEN-QA-0847-EAnálisis de decisionesThe case presents data from 70,340 spins of four roulette wheels: three of which are real ("imperfect") and one of which is simulated ("perfect"). The challenge posed is to identify which of the four is the simulated wheel. After weeks spent recording spin results at their local casino, the members of the Pelayo family think they have identified three imperfect wheels. Before they start betting, they want to be certain that the three wheels they ...Desde 8,20 €
-
The Value of Information and Control
Bodily, Samuel E.Nota técnica DARDEN-QA-0468-EAnálisis de decisionesUsing a simple example, this short note demonstrates how to place a monetary value on information and control. The monetary value is the change in expected monetary value due to the change in some action taken by the decision maker.Desde 8,20 €
-
Grappling with Uncertainty: Fintop Technology Advisors
Andrasko, Joe; Zorc, Sasa; Bodily, Samuel E.Caso DARDEN-QA-0948-EAnálisis de decisionesAdewale Ogunleye is the founder and CEO of Fintop Technology Advisors, a technology development firm that specializes in providing outsourced software development services to financial technology (fintech) start-ups. Ogunleye has recently met with Leya Ahmed, the founder of Periscope Labs, a new fintech whose promising digital payment technology seeks to revolutionize the e-commerce checkout experience. Ogunleye proposed to Ahmed that Fintop woul...Desde 8,20 €
-
Ponca City Cogeneration Plant: Model Improvement and Final Decision
Bodily, Samuel E.Caso DARDEN-QA-0747-EAnálisis de decisionesThis case follows up on the previous Ponca City case, addressing two classic flaws in spreadsheets of pro forma cash flows: (1) the treatment of the terminal value of the plant, and (2) the consistency of the assumptions about inflation.Desde 8,20 €