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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCaso HBS-609016-EDirección estratégicaDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Desde 8,20 €
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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Diferencias en el Trabajo: Jenny (A)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408S49Liderazgo y Dirección de personasLas diferencias en el trabajo: Jenny (A) HBS Caso No. 9-408-017 se encuentra en Amsterdam. Acompañado por su jefe, Jenny está lanzando un compromiso de la comercialización, pero el cliente potencial no deja de hacer comentarios acerca de lo atractivo que la encuentra.Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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Differences at Work: Martin (B)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408052-ELiderazgo y Dirección de personasIn Differences at Work: Martin (B) HBS Case No. 408052 Martin leaves the firm partially because of the incident but he does not tell his firm the reason for his departure.Desde 5,74 €
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Differences at Work: Ben (C)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408044-ELiderazgo y Dirección de personasIn Differences at Work: Ben (C) 9-408-044 Ben shares the remark with his bosses who let Ben decide whether to report the incident to Human Resources. He decides not to, but several years later he still regrets his inaction.Desde 5,74 €
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Differences at Work: Emily (B)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408046-ELiderazgo y Dirección de personasIn Differences at Work: Emily (B) HBS Case No. 9-408-046 Emily considers whether to file a formal complaint with her Human Resources department about the emails but ultimately decides to confront the culprits herself, beginning by sending an email to one of her colleagues. He immediately apologizes.Desde 5,74 €
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Whose Money Is It Anyway (B)
Narayanan, V.G.; Hamermesh, Richard G.; Gordon, RachelCaso HBS-810013-EContabilidad y controlThe case describes the various reactions of doctors and administrators to the solutions they developed.Desde 5,74 €
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Differences at Work: Alex (B)
Sucher, Sandra J.; Gordon, RachelCaso HBS-408042-ELiderazgo y Dirección de personasIn Differences at Work: Alex (B) HBS Case No. 9-408-042 turns to his uncle, an employment lawyer, to discuss the situation. After receiving a matching offer from his current firm, Alex decides to stay with his firm but concedes that he did not have to make any hard ethical decisions. He wonders what he would have done if he had not received the matching offer.Desde 5,74 €