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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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Accounting Fraud at Tesco Stores (C)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCaso HBS-120034-EContabilidad y controlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Desde 5,74 €
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Accounting Outages at Plug Power? (C)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124019-EContabilidad y controlSet in June 2023, the C case explores Plug Power's recovery from its financial restatements, how it benefited from government subsidies, and new strategic alliances.Desde 5,74 €
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Accounting Outages at Plug Power? (B)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124018-EContabilidad y controlThe case is set in spring 2021, immediately after Plug Power made financial restatements dating back to 2018. The case describes the restatements, which revealed that Plug was reclassifying expense items to boost gross profits.Desde 5,74 €
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"GEnron?" Markopolos versus General Electric (A)
Heese, Jonas; Lane, DavidCaso HBS-121005-EContabilidad y controlIn August 2019, Harry Markopolos-the forensic accountant known for uncovering Bernie Madoff's Ponzi scheme-alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term "GEnron" for perceived similarities with the 200Desde 8,20 €
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Desde 5,74 €
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Building Uzbekistan's Capital Market
Heese, Jonas; Kobilov, BotirCaso HBS-120094-EContabilidad y controlIn December 2019, Atabek Nazirov, head of Uzbekistan's capital market regulatory agency, prepared the release of Uzbekistan's capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps ahead. Did he take the right actions to strengthen Uzbekistan's capital market? What additional features would the capital market need to build trust with both the citizens of Uzbekistan...Desde 8,20 €
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Accounting Turbulence at Boeing, Teaching Note
Heese, Jonas; Srinivasan, SurajNota del Instructor HBS-118027-EContabilidad y controlTeaching note for case 118020.Desde 0,00 €