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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Joseph Pulitzer
Pillar, Matthew G.; Davis, John A.Caso HBS-807072-EBiography of publisher and philanthropist Joseph Pulitzer.Desde 8,20 €
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Kohl Industries
Davis, John A.Caso HBS-808078-ELiderazgo y Dirección de personasDescribes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Kohl, must set compensation that meets the needs of the family and the business.Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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The Wen Group
Davis, John A.; Pillar, Matthew G.Caso HBS-812034-ELiderazgo y Dirección de personasThree brothers that own and lead a second-generation family business in Hong Kong, encounter problems of nepotism and governance, and endure considerable conflict. The case asks how to resolve these family and business issues.Desde 8,20 €
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Stevenson Industries (A), Teaching Note
Davis, John A.Nota del Instructor HBS-807135-EIniciativa emprendedoraTeaching note to (802-086).Desde 0,00 €
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Negotiating Effectively in Family Business Systems
Malhotra, Deepak; Davis, John A.Caso HBS-807144-ELiderazgo y Dirección de personasExplores how families in business can apply five principles of negotiation that are used effectively by non-family members. The distinctive characteristics of family relationships and of family business systems--which affect the use of these principles--are described.Desde 8,20 €
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Desde 5,74 €
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Clarks at a Crossroads (C)
Davis, John A.; Stroh, SuzanneCaso HBS-812115-EFinanzasClarks (C) describes the turnaround of C&J Clarks Ltd., 1993-2002. It describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort.Desde 5,74 €