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Bayer Crop Science
Bell, David E.; McLoughlin, Damien P.; Kindred, Natalie; Barnett, JamesCaso HBS-520055-EDirección estratégicaIn mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer's Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned Bayer's decision to buy Monsanto, citing potential reputational and financial liabilities; in the last year, Bayer's stock price has suffered. However, the leadership team expects the co...Desde 8,20 €
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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCaso HBS-821009-EIniciativa emprendedoraIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Desde 8,20 €
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Forecasting ClimaCell
Krieger, Joshua Lev; Stanton, Christopher; Barnett, JamesCaso HBS-820044-EIniciativa emprendedoraA weather technology startup, ClimaCell considers the R D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine.Desde 8,20 €
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Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCaso HBS-621094-EServicios y operacionesIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Desde 8,20 €
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The Akamai Technical Academy
Applegate, Lynda M.; Barnett, JamesCaso HBS-821021-ELiderazgo y Dirección de personasBy January 2020, Akamai Technologies had completed eight Akamai Technical Academy training programs in the U.S., Costa Rica, and Poland. Academy programs trained individuals without a traditional STEM degree for technically oriented jobs at Akamai. With aims to improve diversity across the technology sector, leadership considers expanding the ATA's reach.Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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Malcolm Turner at Vanderbilt
Fubini, David G.; Barnett, JamesCaso HBS-420024-ELiderazgo y Dirección de personasMalcolm Turner becomes the new athletic director at Vanderbilt University, tasked with increasing athletics-related revenue and improving on-field performance, while maintaining Vanderbilt's academic rigor for student-athletes.Desde 8,20 €
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Accounting Outages at Plug Power? (C)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCaso HBS-124019-EContabilidad y controlSet in June 2023, the C case explores Plug Power's recovery from its financial restatements, how it benefited from government subsidies, and new strategic alliances.Desde 5,74 €