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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueEjercicio IVEY-9B18N026-EFinanzasOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SDesde 8,20 €
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Nintendo: An Outsider as Successor - Teaching Note
Ruth S.K. Tan; Yupana WiwattanakantangNota del Instructor IVEY-8B18N015-EFinanzasTeaching note for product 9B18N015.Desde 0,00 €
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Kimly Limited: Initial Public Offering - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueNota del Instructor IVEY-8B18N026-EFinanzasTeaching note for product 9B18N026.Desde 0,00 €
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Desde 5,74 €
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Desde 5,74 €
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Sembcorp Marine: Proposal to Restructure
Allaudeen Hameed; Ruth S.K. TanCaso IVEY-W27820-EFinanzasOn June 24, 2021, Keppel Corporation (Keppel) and Sembcorp Marine Limited (Sembmarine) announced that they had signed a non-binding memorandum of understanding to enter into exclusive talks to merge Sembmarine and Keppel Offshore and Marine (Keppel O&M), a division of Keppel. Separately, but on the same day, Sembmarine also announced an intention to raise S$1.5 billion through a three-for-two renounceable rights issue (up to 18.83 billion new sha...Desde 8,20 €
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CapitaMalls Asia: A Buyout Offer from CapitaLand - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Shao Yu HongNota del Instructor IVEY-8B19N012-EFinanzasTeaching note for product 9B19N012.Desde 0,00 €