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Evelynn by Nicole Snobelen: The Market Opportunity
Ian Dunn; Jessica WelshCaso IVEY-9B20B008-EContabilidad y control, Iniciativa emprendedoraEvelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the WesDesde 8,20 €
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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCaso IVEY-9B21B008-EContabilidad y controlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Desde 8,20 €
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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Ferknot
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B007-EContabilidad y control, Iniciativa emprendedoraThe president of a new venture that sells a high-quality men's made-to-measure clothing line is considering opening the company’s first retail store in the downtown core of major city. He wants to grow the business to become the next big luxury fashion brand, and he believes that opening a flagship retail store is a logical step, but he first wants to analyze its financial feasibility and the investments required to pursue this strategy. The anal...Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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Best Financial Services Inc.
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B09B010-EContabilidad y control, Iniciativa emprendedoraThe founder and sole shareholder of a financial planning company must decide whether to hire a new advisor or purchase a block of business from another financial planner. Students are asked to perform an industry analysis, a corporate size-up and consumer analysis. Students are also required to complete a statement of cash flows, a financial ratio analysis and a differential analysis. Students must design a marketing plan and prepare projected fi...Desde 8,20 €
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Cool Moose Creamery
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B10B013-EContabilidad y control, Iniciativa emprendedoraThe owner/operator of an ice cream store has an opportunity to expand his product line to include soft-serve ice cream. He needs to analyze the costs and benefits of purchasing either a new or used single-head or triple-head soft-serve ice cream machine. He also wants to continue growing the business and he wonders about the best way of going about it. Students are asked to (1) perform a business size-up; (2) analyze the addition of soft-serve ic...Desde 8,20 €
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Northwest Fitness: An Expansion Opportunity
Ian Dunn; Jessica WelshCaso IVEY-9B19B015-EContabilidad y control, Iniciativa emprendedoraIn 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspectsDesde 8,20 €
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Backyard Pub: Inflatable Ideas
Ian Dunn; Jessica WelshCaso IVEY-9B18M086-EDirección estratégica, Iniciativa emprendedoraIn April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. ThDesde 8,20 €