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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Bei Capelli (B)
David Wood; V. Joseph CompeauCaso IVEY-9B11M088-EContabilidad y control, Dirección estratégicaThis case is a supplement to Bei Capelli (A).Desde 5,74 €
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Digital Extremes Ltd.
David Wood; V. Joseph CompeauCaso IVEY-9B11D002-EIniciativa emprendedora, Servicios y operacionesIn March 2005, the president of Digital Extremes in London, Ontario, had just received the latest industry data. The new Xbox 360 was a success and the president knew that Digital Extremes would have to add significant resources and fundamentally change its operations in order to focus on the growing console market rather than on PC gaming. However, given only three months before game development would begin for the next new console, the Playstat...Desde 8,20 €
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCaso IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Desde 5,74 €
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Bei Capelli (C)
David Wood; V. Joseph CompeauCaso IVEY-9B11M089-EContabilidad y control, Dirección estratégicaThis case is a supplement to Bei Capelli (A).Desde 5,74 €
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CRP Products
David Wood; Robert KlassenCaso IVEY-9B11D015-EContabilidad y control, Finanzas, Iniciativa emprendedora, Servicios y operacionesBruce Ballantyne had recently joined C.R.P. Products (CRP), a furniture manufacturer in Stratford, Ontario, to help review the company’s operations and assess what changes were necessary to keep up with demand. Although it was early 2011 and the peak season was still four months away, Ballantyne knew that he would have to determine what equipment was needed over the next three weeks to ensure it was delivered and installed before the peak season....Desde 8,20 €
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Bei Capelli (A)
David Wood; V. Joseph CompeauCaso IVEY-9B11M087-EContabilidad y control, Dirección estratégicaIt was early December 2010 and a newly formed team of analysts and consultants at Kristoffer Consulting was preparing to complete its report for Bei Capelli, an Indianapolis-based hair salon catering to middle-class women. The co-owners felt that Bei Capelli had reached capacity at its current location, and wanted to develop a strategy to pursue future growth. Kristoffer Consulting was looking at growth strategies including franchising, new locat...Desde 8,20 €
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C. R. Plastics - Teaching Note
David Wood; Mary GillettNota del Instructor IVEY-8B11D016-EFinanzas, Iniciativa emprendedoraTeaching note for product 9B11D016.Desde 0,00 €
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Pampered Pets
David Wood; Sean Burkett; Jessica RileyCaso IVEY-9B12D009-EIniciativa emprendedora, Servicios y operacionesIt was late January 2011, and although Rachel De Marchi had gotten used to the long days of physical labour, she knew it was bothering her, and today brought her to a reality that she knew she would have to face. Since having founded her dog-walking service six years ago in Oakville, Ontario, this was the first time she had asked for help. She made a very embarrassing phone call to her father when she could not wrestle a dog into her car. What ma...Desde 8,20 €