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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCaso IVEY-9B16M063-EDirección estratégica, Iniciativa emprendedoraSince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Desde 8,20 €
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCaso IVEY-9B17M096-EDirección estratégica, Iniciativa emprendedoraIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Desde 8,20 €
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Scrap It
James A. Erskine; Michael WienerCaso IVEY-9B08C017-EConocimiento y comunicación, Liderazgo y Dirección de personasThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Desde 8,20 €
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BC Metal (A)
James A. Erskine; Aaron AnticicCaso IVEY-9B07C020-ELiderazgo y Dirección de personasThe president of a metal products manufacturer and distributor is informed that the company controller is having an affair with another employee who is married to the general manager of production. The president is in the process of selling the company and wonders what affect the affair, if true, will have. Three short supplementary cases are also available: 9B07C021, 9B07C022 and 9B07C023.Desde 8,20 €
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Time Is Money.com
James A. Erskine; Karen BongCaso IVEY-9B01M033-EDirección estratégica, Iniciativa emprendedoraTISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable ...Desde 8,20 €
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Millway Fabrics Canada
James A. Erskine; Erin DonovanCaso IVEY-9B07C010-ELiderazgo y Dirección de personasThe director of operations for Millway Fabrics Canada walked into her office and one of the customer service agents was waiting for her in tears. The customer service agent (agent) needed a week off to take care of her son who was about to have surgery to have his tonsils removed. The agent had already taken all her vacation and sick time due to her son's illness. The agent was a strong performer and was well-liked by her co-workers. The director...Desde 8,20 €
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Fengshou Crab Manor - Teaching Note
Yan Gong; Liman Zhao; Liang DongNota del Instructor IVEY-8B16M063-EDirección estratégicaTeaching note for product 9B16M063.Desde 0,00 €
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Anupam Majumdar: Relationship Manager
James A. Erskine; Unnat KohliCaso IVEY-9B07C032-EDirección estratégica, Liderazgo y Dirección de personasAnupam Majumdar, relationship manager, and Aditya Mehta, regional head of Hindustan Neon General Insurance Limited, India, were meeting an important client. Mehta asked Majumdar to serve them tea. This really embarrassed and infuriated Majumdar. It was not the first time that Mehta, Majumdar's boss, had treated him like a peon. Majumdar was about to take a three-week leave of absence to attend his brother's wedding in New York so he was not sure ...Desde 8,20 €
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCaso IVEY-9B17M127-EDirección estratégica, Iniciativa emprendedoraBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Desde 8,20 €