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Time Is Money.com
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Reference: IVEY-9B01M033-E
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Year: 2000
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Number of pages: 9
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Geographic Setting: Canada
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Publication Date: Dec 21, 2009
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Professional, Scientific, and Technical Services;
Description
TISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable and attainable goals when considering a dot-com startup to invest in. VVC has clearly outlined their expectations of the company and with less than 24 hours before the next meeting with VVC, the founders had to rethink their business plan that would encourage VVC to continue the funding for their dot-com startup.