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CSTAR
James E. Hatch; John S. Haywood-Farmer; Michael J. Rouse; Virginia Ritchie; Lyndsay Passmore; Leah HillierCaso IVEY-9B09M017-EDirección estratégica, Iniciativa emprendedoraCanadian Surgical Technologies and Advanced Robotics Centre (CSTAR) had had a successful year during which its new director had ensured that CSTAR's budget deficit was on target to be reduced by 50 per cent. CSTAR still faced significant hurdles to becoming financially stable and a leader in minimally invasive surgery (MIS). The director wanted CSTAR to be financially self-sustainable within two years, and identified goals to overcome these hurdl...Desde 8,20 €
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Etrip
John S. Haywood-Farmer; Julian Heere; Robert SpitalarCaso IVEY-9B09D002-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesIn February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit $100,000, which would provide the first round of financing in a lead up to a further investment of $500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to i...Desde 8,20 €
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCaso IVEY-9B09E016-EGobierno corporativoDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Desde 8,20 €
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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCaso IVEY-9B08D008-EServicios y operacionesThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Desde 8,20 €
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Container Transportation Company
Peter C. Bell; Bai Xiaodong; Michael ZhangCaso IVEY-9B08E005-EGobierno corporativoThe regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively a...Desde 8,20 €
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCaso IVEY-9B09E013-EGobierno corporativoTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Desde 8,20 €
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Cineplex, Inc.
John S. Haywood-Farmer; Dino Pupulin; Peter HryniakCaso IVEY-9B15D008-EServicios y operacionesIn early 2013, the senior vice-president of customer strategies at Toronto-based Cineplex Inc. (Cineplex) was sitting in her office, working on the firm’s strategy. The firm’s chief executive officer had asked the VP to examine some strategic alternatives and present them at the upcoming meeting of the company’s board of directors. One of Cineplex’s major concerns stemmed from the seemingly inexorable continued reduction in theatrical-release win...Desde 8,20 €
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Furniture Bank
P. Fraser Johnson; John S. Haywood-Farmer; Jean A. SalamatCaso IVEY-9B10D006-EServicios y operacionesFurniture Bank was an organization that collected and distributed donated, gently used furniture to those in need. After several years of tight financial circumstances, the interim executive director was relieved that the past year had provided relief via generation of record amounts of excess cash. He was preparing a report to be presented to the board of directors concerning his thoughts on what direction he thought the Furniture Bank should ta...Desde 8,20 €
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NoVeggie Inc.
John S. Haywood-Farmer; Joe Figliomeni; Charles KornCaso IVEY-9B07D016-EServicios y operacionesA summer employee at NoVeggie Inc. (NoVeggie) of Toronto, Ontario, was analyzing the viability of changing delivery companies. NoVeggie's largest client, Select Grocers (Select), had recently decided to introduce NoVeggie's products to a new group of Select's grocery stores in Ontario. Although this move would increase sales, it was also expected to increase delivery costs. Now the summer employee is trying to determine the actual delivery costs ...Desde 8,20 €
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Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €