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M2 Universal Communications

Srinivas Krishnamoorthy ; Peter C. Bell ; Ankur Bansal ; Peter Vaz

Reference: IVEY-9B09E013-E
Year: 2008
Number of pages: 5
Geographic Setting: Canada
Publication Date: Oct 21, 2009
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Information, Media & Telecommunications;

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Description

Teleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.

Keywords

Advertising media Advertising strategy Internet optimization