M2 Universal Communications
Teleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B09E013-E
Format: PDF
Number of pages: 5
Publication Date: Oct 21, 2009
Language: English
What material is included in this case:
Description
Teleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.
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Year: 2008
Geographic Setting: Canada
Industry Setting: Information, Media & Telecommunications;
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