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La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCaso HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Desde 8,20 €
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Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Avery, Jill; Keinan, AnatNota del Instructor HBS-520092-EMarketingTeaching note for case 515072.Desde 0,00 €
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCaso HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Desde 8,20 €
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCaso HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Desde 8,20 €
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Communispace, Teaching Note
Keinan, AnatNota del Instructor HBS-511120-EMarketingTeaching Note for 510018.Desde 0,00 €
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Metropolitan College
P. Fraser Johnson; Robert KlassenCaso IVEY-9B09D012-EServicios y operacionesA manager of Student Services at a small college was very concerned about the delays and costs of processing student registrations during the annual orientation week. She glanced at recently collected data on processing times for the six major steps that the registration process required. She wondered how the process might be improved while balancing budgetary pressures to reduce costs.Desde 8,20 €
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Monte-Carlo Weddings (Abridged)
Keinan, Anat; Crener, SandrineCaso HBS-517067-EMarketingDesde 8,20 €
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Mauboussin
Keinan, Anat; Crener, Sandrine; Azoulay, AudreyCaso HBS-515076-EMarketingMauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920's, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a world-wide reputation for innovation and expertise in the realm of colored stones. Known as the designer for royalty and Hollywood stars, Mauboussin was a legendary jeweler but became complacent and lost its clients. Taken over in 2...Desde 8,20 €
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Monte-Carlo Weddings
Keinan, Anat; Crener, SandrineCaso HBS-515071-EMarketingMonte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other high-net-worth individuals from around the world. After 10 years in operation, constantly innovating and pushing the bar higher, Frank is wondering what is next for him and his compa...Desde 8,20 €
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CRP Products
David Wood; Robert KlassenCaso IVEY-9B11D015-EContabilidad y control, Finanzas, Iniciativa emprendedora, Servicios y operacionesBruce Ballantyne had recently joined C.R.P. Products (CRP), a furniture manufacturer in Stratford, Ontario, to help review the company’s operations and assess what changes were necessary to keep up with demand. Although it was early 2011 and the peak season was still four months away, Ballantyne knew that he would have to determine what equipment was needed over the next three weeks to ensure it was delivered and installed before the peak season....Desde 8,20 €