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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaNota del Instructor DGT-32-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Desde 0,00 €
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Zurich Financial Services (UKISA) India Programme: Creating value through corporate community involvement
Farmer M.; Mair, JohannaCaso DG-1447-EDirección estratégicaThis case describes the evolution of a community affairs initiative called the India Programme, run by the Zurich Financial Services (UKISA) Community Trust. ZFS (UKISA) is UK-based and specialises in general insurance and life assurance. It is part of the Zurich Financial Services group of companies, headquartered in Switzerland, and was formed in 2000 after the completion of the merger between Zurich Insurance of Switzerland and the UK-based in...Desde 8,20 €
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A Puma vs. Giants: The rise of David
Fruechtnicht M.; Mair, JohannaCaso DG-1519-EDirección estratégicaAt the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stoc...Desde 8,20 €
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Puma contra los gigantes: El ascenso de David
Fruechtnicht M.; Mair, JohannaCaso DG-1519Dirección estratégicaA principios de 2007, por primera vez en los 13 años que llevaba al mando de Puma, Jochen Zeitz decidió respirar hondo y reflexionar sobre el giro radical hacia el éxito que había dado la compañía y, lo que es más importante: contemplar el camino que tenía por delante. Después de reinventarse, crear un nuevo segmento de mercado y demostrar que la compañía podía competir con su hermana mayor, Adidas, Puma se hallaba en una encrucijada. En la últim...Desde 8,20 €
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCaso IVEY-9B08M013-EDirección estratégicaIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Desde 8,20 €
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Estimating Demand in Emerging Markets for Kodak Express
Ilan Alon; David M. CurrieCaso IVEY-9B11A026-EDirección estratégica, Iniciativa emprendedora, MarketingAn executive must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision — here, the number of outlets that could be supported by a country’s market demographics. In this ...Desde 8,20 €
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Black River Farms - Teaching Note
David M. Currie; Kyle S. MeyerNota del Instructor IVEY-8B17B021-EContabilidad y controlTeaching note for product 9B17B021.Desde 0,00 €
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Goats: The Green Alternative (A) - Teaching Note
David M. Currie; Kyle S. MeyerNota del Instructor IVEY-8B11B018-EIniciativa emprendedora, Servicios y operacionesTeaching note for product 9B11B018.Desde 0,00 €
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Goats: The Green Alternative (C)
David M. Currie; Kyle S. MeyerCaso IVEY-9B15D001-EIniciativa emprendedora, Servicios y operacionesThe operator of a dairy farm in Tennessee has begun renting goats for landscaping (see Goats: The Green Alternative (A) 9B11B018). The business proved successful so he considered expanding the operation (see Goats: The Green Alternative (B) 9B11B025). Now, he consults with a statistician to learn how to incorporate uncertainty into the decision about expanding. The case incorporates three types of uncertainty into a spreadsheet analysis of the ex...Desde 5,74 €
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Goats: The Green Alternative (A)
David M. Currie; Kyle S. MeyerCaso IVEY-9B11B018-EContabilidad y control, Dirección estratégica, Iniciativa emprendedora, Servicios y operacionesThe owner of a goat herd in Tennessee must decide whether to rent out his herd for a land-clearing project at a nearby resort. Goats are better suited to clearing the land than humans and machines, but the owner has never rented out his goats for such a purpose. The owner must identify costs associated with the project, then determine a price to charge for the service. Since the owner has no prior experience renting out livestock, he must come up...Desde 8,20 €