Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
The 2006 World Cup: Mobile Marketing at adidas (B)
Andy Rohm; Fareena Sultan; David T.A. WesleyCaso IVEY-9B07A017-EDirección estratégica, MarketingThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.Desde 5,74 €
-
Naseeb Networks, Inc.: Online Networking for Muslims
Fareena Sultan; David T.A. WesleyCaso IVEY-9B07E004-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónThe case describes Naseeb Networks (Naseeb), a social networking site that seeks to offer Muslims an online forum that conforms to Islamic cultural traditions. Using a product platform strategy, the company has been able to expand to other online services to Muslims, including greeting cards and job search. As a company, Naseeb has a number of advantages that distinguish it from other Islamic Internet companies. The case looks at the conditions u...Desde 8,20 €
-
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada - Teaching Note
Fareena SultanNota del Instructor IVEY-8B19A022-EMarketingTeaching note for product 9B19A022.Desde 0,00 €
-
Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming - Teaching Note
David T.A. Wesley; Fareena SultanNota del Instructor IVEY-8B19A006-EMarketingTeaching note for product 9B19A006.Desde 0,00 €
-
The 2006 World Cup: Mobile Marketing at adidas (A)
Andy Rohm; Fareena Sultan; David T.A. WesleyCaso IVEY-9B07A016-EDirección estratégica, MarketingThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. By February, there had been only 3,000 visits to the mobile site, compared to the one million visits predicted earlier based on the previous success of a Lucas Films Star Wars mobile campaign. Given that the World Cup is a global event viewed by millions of people in person and more th...Desde 8,20 €
-
Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada
Fareena SultanCaso IVEY-9B19A022-EIniciativa emprendedora, MarketingA group of Canadian parents wanted the Canadian government to create a redress system related to Canada’s no-fly list, which affected some of their young children whenever they flew. The parents formed an advocacy group called the No Fly List Kids group in 2016, and the group undertook various campaigns—including innovative guerrilla marketing campaigns and uses of both digital and traditional marketing—to highlight the issue of Canadian children...Desde 8,20 €
-
Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming
David T.A. Wesley; Fareena SultanCaso IVEY-9B19A006-EIniciativa emprendedora, MarketingIn the summer of 2016, the unprecedented growth of Pokémon GO introduced augmented reality into mainstream gaming. Pokémon GO was developed by San Francisco-based Niantic, Inc. (Niantic), a highly successful spinoff from Google Inc., which partnered with the Japanese video game company Nintendo Co., Ltd. to bring the popular video game franchise into the mobile gaming sphere. Niantic's version included the innovative use of augmented reality, a t...Desde 8,20 €