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Invertir en el bitcoin
Antón, Miguel; Giné, Mireia; de la Peña, Juan VidalCaso F-968FinanzasTras casi diez meses de confinamientos intermitentes por la pandemia de covid, una gestora de hedge funds de Barcelona recibe una llamada del mayor inversor de un fondo de 480 millones de euros. El fondo, que históricamente ha tenido un gran comportamiento, lleva tres meses muy malos. Contrariado porque sus amigos presumen de no haber perdido ni un céntimo gracias a su exposición a las criptomonedas y la gestora no ha invertido todavía en el bitc...Desde 8,20 €
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bnc10: An Alternative to Traditional Banking
Antón, Miguel; Giné, Mireia; de la Peña, Juan Vidal; Llorens AlbertCaso F-969-EEconomía, FinanzasNew round of financing for a recently born NeobankDesde 8,20 €
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HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation
Antón, Miguel; Giné, Mireia; Eufinger, Christian; Sacchetto, StefanoCaso F-996-EFinanzasThe case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, i...Desde 8,20 €
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Thriving With the Crowd: Marketing With (and Against) the New Influence Peddlers
Joshua Bellin; Paul F. NunesArtículo IVEY-9B13TD01-EMarketingMarketers face new challenges in the era of crowdsourced opinions, where sites like TripAdvisor and Yelp allow consumers to share opinions that may contradict marketing messages. This article identifies ten sources of influence that can sway consumers, four of which (social networks, opinion aggregators, recommendation engines, and price comparison services) have only gained prominence recently. With the shift from traditional marketing channels ...Desde 8,20 €
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Boldly Going Digital
Paul F. Nunes; Vedrana SavicArtículo IVEY-9B17TB04-EDirección estratégicaCompanies worldwide spent US$1 trillion on digital technology in 2016. Unfortunately, for many businesses, this investment is not corresponding with financial returns. While some companies excel at adopting innovative digital technologies, many are only achieving incremental business improvements. Organizations need to radically rethink their approaches and develop bold digital strategies to harness technologies and unlock new sources of growth. ...Desde 8,20 €
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Investing in Bitcoin
Antón, Miguel; Giné, Mireia; de la Peña, Juan VidalCaso F-968-EFinanzasDesde 8,20 €
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Let’s Get Digitally Physical
Omar Abbosh; Paul F. Nunes; Vedrana SavicArtículo IVEY-9B17TE02-EDirección estratégicaFor many companies, peak condition is sustained through digital fitness—an ability to invest in and innovate using digital technologies. However, Accenture research has found that many companies are not actively building their digital muscles, even when they are in a strong financial position. When we examined the financial and digital performance of over 300 global companies, we found one category of business that was surprisingly strong on fina...Desde 8,20 €