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Tests and Triumphs in Telemedicine (A) and (B) (TN)
Matherne, G. Paul; Behrman, Katelyn; Shepard, Taylor AnneNota del Instructor DARDEN-E-0468TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for products E-0468 and E-0469Desde 0,00 €
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation -Teaching Note
Matherne, G. Paul; Behrman, KatelynNota del Instructor DARDEN-E-0462TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0462Desde 0,00 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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COVID-19 (B): "It's Like a War"
Matherne, G. Paul; Kessel, SamuelCaso DARDEN-E-0447-EÉtica empresarial y Responsabilidad Social CorporativaIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theDesde 5,74 €
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Tests and Triumphs in Telemedicine (A)
Matherne, G. Paul; Shepard, Taylor AnneCaso DARDEN-E-0468-EÉtica empresarial y Responsabilidad Social CorporativaIn this A case, it’s December 2019, and Dr. Carol Evans is preparing for a meeting with the leaders of Garfield Health Sciences (GHS) Center. She aims to persuade them to launch a full-fledged direct-to-consumer (DTC) telemedicine offering. Evans needs toDesde 8,20 €
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COVID-19 (A): How Did We Get Here and What Do We Do Now?
Matherne, G. Paul; Kessel, SamuelCaso DARDEN-E-0446-EÉtica empresarial y Responsabilidad Social CorporativaIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theDesde 8,20 €
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Tests and Triumphs in Telemedicine (B): Technology before Its Time or a Savior in a Crisis?
Matherne, G. Paul; Shepard, Taylor AnneCaso DARDEN-E-0469-EÉtica empresarial y Responsabilidad Social CorporativaIn the A case, Dr. Carol Evans is preparing for a December 2019 meeting with the leaders of Garfield Health Sciences (GHS) Center, about launching a full-fledged direct-to-consumer (DTC) telemedicine offering. This B case picks up a few months later, in MDesde 5,74 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Branding Yoga, Teaching Plan
Deshpande, RohitNota del Instructor HBS-512079-EMarketingTeaching Plan for 512025.Desde 0,00 €
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCaso HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Desde 8,20 €