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Case

Tiger-Tread

By Cardozo, Richard N. / Deshpande, Rohit

Marketing

Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.

Collection: HBSP (USA)

Ref: HBS-507077-E

Format: PDF

Number of pages: 2

Publication Date: May 1, 2007

Language: English, Spanish

Review date: Apr 1, 2008

Description

Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.

Year: 1980

Geographic Setting: United States

Industry Setting: Chemicals

Tiger-Tread

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Tiger-Tread

Description

Tiger-Tread

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