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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCaso IVEY-9B19M042-EDirección estratégica, Iniciativa emprendedoraIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Desde 8,20 €
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SACD
Simon ParkerCaso IVEY-9B11M027-EDirección estratégica, Iniciativa emprendedoraGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Desde 8,20 €
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CLP: Powering Asia
Serafeim, George; Henderson, Rebecca M.; Lau, DawnCaso HBS-115038-EContabilidad y controlDesde 8,20 €
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Caso HBS-315084-EDesde 8,20 €
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1worker1vote: MONDRAGON in the US
Henderson, Rebecca M.; Norris, MichaelCaso HBS-315103-EMONDRAGON, the largest cooperative in the world, and the inspiration for several U.S. cooperatives, faces a challenge in 2013 after one of its largest cooperatives votes to leave the group and another goes bankrupt.Desde 8,20 €
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The Smart Grid
Henderson, Rebecca M.; Maurer, Noel; Ross, CatherineCaso HBS-310072-EDirección estratégicaThe development of the smart grid--the integration of traditional elements of energy transmission and delivery with information technology--heralds a new era in the power industry. Many new business opportunities will be created as the smart grid gets developed. What strategies should Cisco employ to become a leader in this industry? What obstacles and challenges must Cisco overcome to compete successfully in this new industry?Desde 8,20 €
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Sustainable Tea at Unilever, Teaching Plan
Henderson, Rebecca M.; Nellemann, FrederikNota del Instructor HBS-712448-EMarketingTeaching Plan for 712438.Desde 0,00 €
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CLP: Powering Asia, Teaching Plan
Serafeim, George; Henderson, Rebecca M.; Freiberg, DavidNota del Instructor HBS-117053-EContabilidad y controlTeaching plan for 115038.Desde 0,00 €
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The Mark News
Simon Parker; Mitchell PrawCaso IVEY-9B10M056-EDirección estratégica, Iniciativa emprendedoraThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Desde 8,20 €
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisNota del Instructor IVEY-W28371-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W28370.Desde 0,00 €