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Stone Rock Golf & Country Club: Wedding Bells
Mary Gillett; Yaqi Shi; Brittney MacKinnonCaso IVEY-9B20B017-EContabilidad y control, Iniciativa emprendedoraIn 2016, the general manager of Stone Rock Golf & Country Club (SRGCC) in Ainslie, Ontario, was considering an opportunity to grow the club’s weddings and special events business. SRGCC, a popular 18-hole golf course in a small town, was owned and operateDesde 8,20 €
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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCaso IVEY-9B19A058-EDirección estratégica, MarketingBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioDesde 8,20 €
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The Ultimate Fighting Championship and Cultural Viability
Tara CeranicCaso IVEY-9B11M040-EDirección estratégica, MarketingThe Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) company based in Las Vegas, Nevada. The UFC is controlled by its parent company, Zuffa LLC, which is owned by Frank and Lorenzo Fertitta and Dana White. The UFC has seen a great deal of success since its purchase from its founders in 2001 for $2 million. The owners have made MMA a highly marketable product in terms of live event ticket sales, at-home pay-per-view pur...Desde 8,20 €
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Decorative Interiors Inc.
Elizabeth M.A. Grasby; Joe FigliomeniCaso IVEY-9B07M077-EDirección estratégicaThe owners of Decorative Interiors Inc. (DI) must decide the future of their business. DI had been their family's sole source of income for the past 18 years. Although the owners would like to increase sales and profitability, they are unsure how to proceed after one of the owners suffered a heart attack and the doctor advised him to change his lifestyle. The case provides the opportunity to discuss the following: the strategic management tension...Desde 8,20 €
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Bluewater Football Association
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B003-EContabilidad y controlThe finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other ...Desde 8,20 €
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Ferio Pugliese: Leading WestJet's New Carrier Encore
Gerard Seijts; Jean-Louis Schaan; Robert WayCaso IVEY-9B15C008-ELiderazgo y Dirección de personasIn early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of em...Desde 8,20 €
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Boosting Boost: Charting Growth Opportunities
Jaydeep Mukherjee; Sriram PadmanabhanCaso IVEY-9B15A003-EDirección estratégica, MarketingThe general manager of GlaxoSmithKline India has been tasked to increase annual sales of the health food drink Boost to upwards of 18 per cent, without any significant change in contribution margins.Repositioning the brand could increase the size of the target market, but may also jeopardize the brand’s sharply defined positioning. Attempting expansion of the distribution network, where the competition is strong and deeply entrenched, might strai...Desde 8,20 €
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The Kiri Group: A Social Enterprise Tackling Poverty in Kenya
Yamlaksira S. Getachew; Ivan Liu; Bridget NamubiruCaso IVEY-W25472-EDirección estratégicaMakena Wanjiru, chair of Kiri Mount Kenya Conservation Network and Resource Centre (Kiri), wondered whether turning Kiri’s loans business into a co-operative bank would be in the group’s best interest. The challenge was to convince the rest of the board members of the idea. The board of directors would meet on July 18, 2019. Wanjiru had to draft a report before then explaining how the idea was consistent with the group’s current strategy and woul...Desde 8,20 €
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Canadian Women Entrepreneurs: Pioneers of New Frontiers
Carol StephensonArtículo IVEY-9B09TB13-EDirección estratégica"Going into business for yourself, becoming an entrepreneur, is the modern-day equivalent of pioneering on the old frontier," according to entrepreneur and author Paula Nelson. I agree. It takes courage, know-how and perseverance to launch a business and make it succeed. Fortunately for our economy, Canada is home to more than 850,000 women entrepreneurs. Their numbers have increased more than 200 percent over the past 20 years. Today, they annua...Desde 8,20 €
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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCaso IVEY-9B07E014-EIniciativa emprendedora, Tecnologías de la informaciónIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Desde 8,20 €