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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Capítulo de Libro HBS-4949BC-ETecnologías de la informaciónThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Desde 8,20 €
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The HBR Guide to Better Business Writing: 18. E-mails
Garner, Bryan A.Capítulo de Libro HBS-7772BC-EConocimiento y comunicaciónThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 18, E-mails (6 pages), is the first of f...Desde 8,20 €
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What Is Leadership: The CEO's Role in Large, Complex Organizations
Porter, Michael E.; Nohria, NitinCapítulo de Libro HBS-6151BC-ELiderazgo y Dirección de personasThe job of CEO is one of the most important leadership positions in society, and a better understanding of the job is vital to a better functioning economy. In this chapter, Michael E. Porter and Nitin Nohria present the results of their in-depth study of the CEO's role in the most challenging setting: the large, complex organization. They identify several core functions that the CEO must fulfill in any enterprise: direction, organization, select...Desde 8,20 €
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Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8153BC-ECompliance with the law is just the baseline for winning legally in business. This chapter shows how managers can practice what the author calls "strategic compliance management," which goes beyond mere compliance with the law to embrace organizational integrity and to seek out and exploit business opportunities provided by regulation and deregulation. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal R...Desde 8,20 €
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Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8157BC-EThe ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Using Contracts to Define and Strengthen Relationships: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8155BC-EThis chapter identifies the web of relationships inherent in any business, and explains how managers can structure contracts to define and strengthen relationships by increasing predictability, allocating risk and reward, creating and retaining options, and aligning incentives. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Managing Disputes: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8163BC-EDisputes are inevitable in business, but legally astute managers think strategically about their disputes. This chapter offers a variety of techniques for managing disputes and describes alternative dispute resolution (ADR), recommending that companies adopt ADR programs for regular use in all their business activities. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Protecting Brand Equity: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8159BC-ECustomers' trust in a brand can represent enormous value for the corporation. This chapter explores ways to protect brand equity from erosion due to product defects, unfair trade practices, deceptive advertising, and invasions of customer privacy. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Playing by the Rules: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8151BC-EThis chapter outlines the key public policies underlying business regulation in the U.S., including the Sarbanes-Oxley Act of 2002, and explains the mechanisms by which managers can help shape the regulatory environment to their advantage. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Maximizing Value While Managing Risk: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8149BC-EUnderstanding the legal dimensions of business is essential to successful management in today's global marketplace. This chapter shows you how to harness the empowering nature of the law and the legal system not only to avoid trouble, but to increase the total value created and the firm's share of that value. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €