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Fake news', un gran reto para las empresas del siglo XXI
Alegre, Inés; Valor, JosepArtículo HDBR-18Gobierno corporativoEl impacto que pueden llegar a generar las fake news sobre la economía es enorme. Una noticia manipulada es capaz de desencadenar comportamientos indeseados de los consumidores y respuestas inapropiadas por parte de las compañías, mermar –incluso hundir– la reputación de una marca y causar pérdidas millonarias. Para combatir este tipo de contenido, que cada vez más está a la orden del día, es fundamental saber de dónde surge, quién lo fabrica y c...Desde 8,20 €
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A Working Parent's Survival Guide
Dowling, Daisy WademanArtículo HBS-R1904L-EDirección estratégicaIf you're passionate about your career--and about being a great mom or dad--you're facing an ongoing struggle for at least 18 years. But you can learn techniques to reduce the stress and successfully balance your professional and family roles. The author,Desde 8,20 €
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La historia de la felicidad
Stearns, Peter N.Artículo HBS-R1201HConocimiento y comunicaciónEn el siglo 18, la Ilustración marcó el comienzo de la idea de que la felicidad era el logro de una vida digna. Desde entonces, la búsqueda de la felicidad se ha extendido a todos los aspectos de la conducta, de la religión y la política para el trabajo y la crianza. Hoy en día el imperativo felicidad crea presiones que, paradójicamente, nos pueden hacer miserable. La tristeza es a menudo confundido con una patología. Comprender el compromiso cul...Desde 8,20 €
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Canadian Women Entrepreneurs: Pioneers of New Frontiers
Carol StephensonArtículo IVEY-9B09TB13-EDirección estratégica"Going into business for yourself, becoming an entrepreneur, is the modern-day equivalent of pioneering on the old frontier," according to entrepreneur and author Paula Nelson. I agree. It takes courage, know-how and perseverance to launch a business and make it succeed. Fortunately for our economy, Canada is home to more than 850,000 women entrepreneurs. Their numbers have increased more than 200 percent over the past 20 years. Today, they annua...Desde 8,20 €
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In Search of the Next Big Thing
Andreessen, Marc; Ignatius, AdiArtículo HBS-R1305G-EIniciativa emprendedoraIn the 1990s, just out of college, Andreessen went knocking on VC doors in Silicon Valley, looking to fund what became the breakthrough web browser Netscape Navigator. Within 18 months the company had gone public and he'd become a symbol of the internet generation. Now he's a cofounder and partner of Andreessen Horowitz, a venture capital fund that looks for smart tech start-ups. In this edited interview he talks with HBR's editor in chief about ...Desde 8,20 €
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Battling Back from Betrayal
McGinn, DanielArtículo HBS-R1012M-ELiderazgo y Dirección de personasStephen Greer's Hong Kong-based scrap-metal-recycling company, Hartwell Pacific, was enjoying a period of fantastic growth in the late 1990s: Within 18 months, the firm grew from two employees to 200 and opened locations in seven countries. But Greer's experience offers a vivid illustration of what can go wrong when an entrepreneur ambitiously expands without understanding that emerging markets operate by very different rules. Greer didn't realiz...Desde 8,20 €
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How Star Women Build Portable Skills (Spanish version)
Groysberg, BorisArtículo HBS-R0802DLiderazgo y Dirección de personaswomen. Unlike their male counterparts, female stars who switched firms performed just as well, in the aggregate, as those who stayed put. The 189 star women in the sample (18% of the star analysts studied) achieved a higher rank after switching firms than the men did. Why the discrepancy? First, says the author, the best female analysts appear to have built their franchises on portable, external relationships with clients and the companies they ...Desde 8,20 €
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Why Do We Undervalue Competent Management
Sadun, Raffaella; Bloom, Nicholas; Van Reenen, JohnArtículo HBS-R1705K-EServicios y operacionesBusiness schools teach MBA students that you can't compete on the basis of management processes because they're easily copied. Operational effectiveness is table stakes in the competitive universe, according to the strategists. But data from a decade-long research project involving 12,000 firms challenges that thinking. The study examined how well companies performed 18 core management practices. It found vast differences in how they execute basi...Desde 8,20 €
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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArtículo ART-1967Marketing, Tecnologías de la informaciónLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Desde 8,20 €
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Converting Old Policies Into New Value
Káganer, Evgeny; Vaast, EmmanuelleArtículo ART-1967-EMarketing, Tecnologías de la informaciónFirms that have social media on the radar most often use formal policies to guide their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors and geographies, analyzing comprehensive policy documents that cover a wide range of social media tools and uses. The authors identify 18 recurring policy themes, which can be classified into three general categories: those dealing with risk mitigation;...Desde 8,20 €