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Don't Be Undersold!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArtículo HBS-R0912K-EMarketing"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillion dollars in brand sales annually. Brand executives at major consumer packaged goods companies have mostly been caught off guard by this success. The authors' r...Desde 8,20 €
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Olapic en la nube de Amazon.com
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCaso SI-182Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónLa mañana del 21 de abril de 2011, Alex Dantart, director técnico de Olapic, estaba listo para dirigir la última prueba del nuevo servicio de la empresa start-up de tecnologías de la información y la comunicación (TIC) con sede en Nueva York, uPhoto. La fecha de lanzamiento de este innovador servicio de crowdsourcing de fotografías, encargado por el primer cliente corporativo de Olapic, el New York Daily News (NYDN), se anunció para finales de ab...Desde 8,20 €
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Ignacio Valente (B)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCaso DPO-182Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasEl Grupo Valente es una empresa familiar propietaria de concesionarios de automóviles de varias marcas. Un mando intermedio se presenta un día en el trabajo con un vehículo recién comprado a la competencia haciendo ostentación de este hecho ante sus compañeros. El motivo de la compra es que en otra empresa le han valorado algo mejor el vehículo a entregar como parte del precio de compra. A pesar de que en su empresa le habían dado facilidades, de...Desde 5,74 €
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Multitaskers May Be Advertisers' Best Audience
Zigmond, Dan; Stipp, HorstArtículo HBS-F1101Z-EMarketingMany media strategists have been so busy bemoaning the demise of the TV commercial that they've failed to spot a new opportunity: People are combining TV watching and internet use in ways that could be highly valuable to advertisers. Research shows that multitaskers often take what they see in a TV ad and run to the internet, looking for more information. Smart advertisers will be a step ahead, waiting for them there. Due to the highly graphical...Desde 8,20 €
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Be Prepared (Spanish version)
Fuld, LeonardArtículo HBS-F0311CDirección estratégicaIt's easy for corporate strategists to get bogged down by the vast amount of data available to them. The trick is to separate the wheat from the chaff--and that's where a sophisticated early warning system comes into play. Building one takes three steps: Anticipate specific futures, appoint sentries, and expedite decision making.Desde 8,20 €
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Be a Better Ally
Melaku, Tsedale M; Beeman, Angie; Smith, David G; Brad Johnson, WArtículo HBS-R2006L-EThe Black Lives Matter and #MeToo movements have forced people in positions of power--namely, the white men who dominate institutional leadership roles--to realize they must personally step up to make organizations more fair and inclusive. That means playDesde 8,20 €
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To Thine Own Staff Be Agreeable
Davies, Gary; Chun, RosaArtículo HBS-F0706H-ELiderazgo y Dirección de personasStudies show that the more staffers' opinions of a company outshine customers', the greater that company's sales growth will be.Desde 8,20 €
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Google's Way - Don't Be Evil
Pratima Bansal; Marlene J. Le BerCaso IVEY-9B07M067-EDirección estratégicaWall Street's darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change - some of the world's largest problems - were also key interests of Google's cofounders. By applying innovation and significant resources, Google's cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of...Desde 8,20 €
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Be Seen as a Leader
Galinsky, Adam D.; Kilduff, Gavin J.Artículo HBS-R1312K-EWhen a new work group forms, people often make snap judgments about who is qualified to lead. If the players don't already know one another, they tend to afford status to teammates on the basis of factors such as age, gender, race, attractiveness, and rank. These are characteristics beyond your control, but they don't necessarily predetermine the influence you can have on a group. Anyone, the authors say, can achieve higher status and more influe...Desde 8,20 €
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What We'll Be Doing in 2022
Harvard Business ReviewArtículo HBS-F1410Z-EEconomíaOver the next decade, job growth will be greatest in the health care and personal care fields and in construction. Jobs will actually decline in farming. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Desde 8,20 €