Stanford Graduate School of Business (USA)

Hyundai Motor Group: Fast Follower to Game Changer

Barnett, William; Rhee, Mooweon; Kim, Jae-Gu

Case SGSB-SM364-E

Strategy

In 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...

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Zoom Video Communications, Inc. (A) :Origins to IPO Planning and Road Show Pitching

Foster, George; Melvin, Sheila

Case SGSB-SM340A-E

Strategy

In early April 2019, the executive team of San Jose-based Zoom Video Communications gathered in the company conference room to strategize about their messaging for a planned IPO, an event that only a few years earlier would have seemed improbable to many. Indeed, when Zoom founder and CEO Eric Yuan had first sought venture capital funding to start his company back in 2011, he was turned down countless times. “A new video conferencing entrant at...

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Homecoming Capital: Developing an Impact Strategy

McNichols, Maureen; Foroughi, Jocelyn

Case SGSB-SI159-E

Innovation and Change

In April 2019, just two months shy of his graduation from Stanford Graduate School of Business (“Stanford”), Cody Evans was looking forward to converting his professional and academic experiences to real-world impact. Having worked at both the largest private equity firm in the world and an energy infrastructure developer in Africa, Evans brought a unique blend of investment rigor and entrepreneurial spirit to Stanford. More importantly, he was d...

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Total Venture Design: Creating and Delivering Value

Holloway, Charles; Montgomery, Lucy

Case SGSB-E823-E

Entrepreneurship

Charles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.

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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform

Siegelman, Russell; Montgomery, Lucy

Case SGSB-E815-E

Entrepreneurship

Kiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...

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Schroder Family (A): Personal Wealth, Family, and Estates

Parker, G; Rappaport, A,, Foroughi, J

Case SGSB-F306A-E

Corporate Governance, Finance

Paul Schroder had recently celebrated his sixty-eighth birthday and was beginning to feel his age. While he recognized that there were many good years ahead, he also realized that it was not too early to begin to think seriously about his retirement and his estate. For years, he had been encouraged to make a careful estate plan, but he always put it off, thinking that he would take care of it at a later time. Now was that later time. This case d...

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ZipDial: Reaching The Next 3 Billion Consumers

Sorensen, J; de, Clara, L

Case SGSB-IDE07-E

Innovation and Change

In June 2014, Anthony Pile, founder and chairman of Blue Skies, called a board meeting to discuss the company’s development plans. The economic crisis in Europe had made consumers more price sensitive, putting pressure on profit margins and spurring the search for new markets. Founded in 1998, Blue Skies was a fruit processing company headquartered in the U.K., with its main production site located in Ghana, Africa, where it cut and packaged frui...

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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (B)

Shaw, K; Schifrin, D

Case SGSB-HR44B-E

This is the follow up case to “Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A).” This (B) case presents the results of the company’s two major people analytics projects, which are described in the (A) case. The first project used data to identify empirically the traits of great managers and subsequently identify who might or might not be a great manager. This enabled RBC to help those managers who could...

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Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid

Krehbiel, K

Case SGSB-ETH01-E

Business Ethics and Corporate Social Responsibility

Following decades of civil strife among warring clans, and exacerbated by the worst drought in decades (2010-2012), millions of starving dislocated Somalis resided in crowded camps throughout the country. Humanitarian aid organizations made good-faith efforts to distribute food and medical treatment and supplies to those who suffered most. Almost always, however, these nongovernment organizations (NGOs) were thwarted by so-called gatekeepers, w...

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Daimler: Reinventing Mobility - Teaching note

Siegel, R; Orleans, A

Teaching Note SGSB-E642TN-E

Entrepreneurship

In 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...

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