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Ivey Business School (Canada)
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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15M065-EEntrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Newmont Mining Corp. and a Mercury Spill in Peru (A)
Jaana Woiceshyn; Allan IngelsonCase IVEY-9B13M002-EStrategyThe CEO of Newmont Mining Corporation (Newmont) had learned that a subcontractor’s truck en route to Lima from Yanacocha, a gold mine operated by Newmont, spilled mercury along the highway and in small villages. Local residents had picked up some mercury with their bare hands and taken it to their homes. The CEO was trying to determine the best way to handle the situation. This A case describes the mine developer’s history, the operations at Newm...Starting at €8.20
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Mining and Corporate Social Responsibility: BHP Billiton and the Tintaya Dialogue
Sheila Puffer; David T.A. WesleyCase IVEY-9B12M021-EStrategyThe case takes place in Peru in the aftermath of the worst mercury spill in history, by a transportation contractor for Newmont Mining Corporation. BHP Billiton, which has no connection to Newmont but is affected by increased hostility toward mining companies, enters into an agreement with Oxfam to conduct training on sustainability and “the impacts of large-scale infrastructure projects on communities.” Executives from the company’s various inte...Starting at €8.20
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Newmont Mining Corp. and a Mercury Spill in Peru (B)
Jaana Woiceshyn; Allan IngelsonCase IVEY-9B13M003-EStrategyThis B case is a supplement to Newmont Mining Corp. and a Mercury Spill in Peru (A) 9B13M002. Since the spill, Newmont spent more than US$100 million on compensation and improvements to the mine to reduce its environmental impact and prevent further spills.An internal audit concluded environmental standards at the mine were seriously lacking. In-house counsel warned other executives about the possibility of criminal liability.Despite improvements...Starting at €5.74
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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru (Spanish version)
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15MS065Entrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Cultivating Social Enterprise in Peru: A Portfolio Approach
Oana Branzei; Jan DutkiewiczCase IVEY-9B08M047-EEntrepreneurship, StrategyA consultant with CARE Enterprise Partners (CEP) is tasked to provide consulting for three social enterprises in different stages of development, each benefiting from CEP funding and support. CONASE - an oatmeal manufacturer selling to the government's vaso de leche free breakfast program - asked for advice on strategic analysis and creative approaches to customer relations. Seviagro - a market linkage social enterprise aggregating produce from s...Starting at €8.20
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Mining and Corporate Social Responsibility: Newmont Mining Corporation
Sheila Puffer; David T.A. WesleyCase IVEY-9B12M022-EStrategyThe case takes place in Peru in the aftermath of the worst mercury spill in history by a transportation contractor for Newmont Mining Corporation. Newmont's senior vice president and chief administrative officer is sent to Peru to assess the situation. The subsequent audit revealed that Newmont's mining operations in Peru met neither U.S. nor Peruvian mining standards. There were water issues, there were air issues, there were road issues, there ...Starting at €8.20
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Duoro Mine
P. Fraser Johnson, Yzah MacalintalCase IVEY-W33560-EService and Operations Management, StrategyManuel Hernandez, mill manager at Duoro Mine (Duoro), located near Arequipa, Peru, was considering options for increasing output to take advantage of a recent spike in commodity prices. It was Wednesday, January 25, 2023, and prices for copper and gold, the main products of Duoro, were trading at historical highs compared to their five-year average. The mine manager had asked Hernandez to make recommendations about increasing production, and Hern...Starting at €8.20