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How Samsung Became a Design Powerhouse
Yoo, Youngjin; Kim, KyungmookArticle HBS-R1509E-EEntrepreneurshipUntil 20 years ago, South Korea's Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. The few designers working for the company were dispersed in engineering and new-product units, and they had little status in a company that emphasized efficiency and engineering rigor. Then, in 1996, Lee Kun-Hee, the chairman of Samsung Group, grew frustrated by the ...Starting at €8.20