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HBSP (USA)
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Deepa Bachu (A): Design Thinking at Pensaar Design
Graeber, Thomas; Schwartzstein, Joshua R.; Migdal, AmramCase HBS-923026-EService and Operations ManagementIn this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company's zero-accident goal. The case contains information on the conglomerate ITC and its subsidiary, ITC Paperboard and Specialty Papers (PSPD), along with background on worker safety trends in India. During Pensaar...Starting at €8.20