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IBM India: Localizing a Global Model of Corporate Citizenship
Vidhi Chaudhri; Asha KaulCase IVEY-9B14C020-ELeadership and People Management, StrategyIn 1999, IBM India became a wholly owned subsidiary of IBM Corporation and established a presence in 14 cities across the country. True to its integrated philosophy of corporate citizenship, as the parent company expanded business operations to growth markets around the world, it rolled out citizenship initiatives in those markets. In 2011, IBM International Foundation awarded a grant of US$100,000 to IBM India for Smarter Villages, an India-spec...Starting at €8.20