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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Inner Mongolia Yili Group: China's Pioneering Dairy Brand
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCase HBS-308052-ESetting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint venture rivals who benefited from perks granted to "foreign" companies. To set itself apart, Yili focused on research and development and innovative ways to improve the industry. Provi...Starting at €8.20
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Rio Tinto and Ömnogovi: A Community Cooperation Agreement
Byambajav Dalaibuyan; Sarah Lord Ferguson; Eric WerkerCase IVEY-9B20M005-EStrategyThis case examines the business decisions around managing the community impact of a mining development in the Gobi Desert region of Mongolia at Oyu Tolgoi—one of the larger copper and gold deposits in the world, and a flagship project of Rio Tinto. In 2009, a mining development agreement was reached with the Government of Mongolia on the national level, but negotiations were just ramping up at the local level. New legislation mandated the creatio...Starting at €8.20
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Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74
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An Inspired Model... or a Misguided One? Oprah Winfrey's Dream School for Impoverished South African Girls
Applegarth, Claire; Bacon, Laura; Edwards, Alix; Kennedy, Kate; Schieffer, Stella; Yang, LinCase HBS-HKS129-EIn 2000, media superstar Oprah Winfrey promised the recently retired Nelson Mandela, first president of post-apartheid South Africa, that she would build his country a top-notch boarding school for disadvantaged girls. Her twin purpose was to use the power of education to help impoverished young girls with exceptional promise-girls much like herself as a child-realize their potential and transform their lives and, at the same time, to train a coh...Starting at €8.20
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Rio Tinto and Mining in Mongolia: The Oyu Tolgoi Deposit
Werker, Eric; Batbold, Battushig; Kennedy, Kelsey; McComish, Zanna; Savla, Shaloo; Shomair, NicoleCase HBS-714018-EEconomicsIn 2013, Rio Tinto was expected to begin commercial shipments from Oyu Tolgoi, a copper and gold mine in the Gobi Desert of Mongolia. Oyu Tolgoi was one of the last great unmined deposits in the world, and, once operations were in full swing, was expected to constitute around a tenth of Rio Tinto's profits and over a quarter of Mongolia's GDP. But the terms of the deal were being threatened by elections in Mongolian and a change in voter sentimen...Starting at €8.20