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Ivey Business School (Canada)
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Vestas Wind Systems: China and the Global Wind Turbine Market
Christine Cote, Saul Estrin, Daniel Shapiro, Katherine NunnerCase IVEY-W25129-EStrategyVestas Wind Systems A/S (Vestas), a Danish company, had deep roots in the wind technology sector and had positioned itself as a solutions provider. While it was a global leader, it lacked significant market share in China, even though it had been carrying out manufacturing there for decades. China presented unique challenges, as it was dominated by local players and had its own rules for doing business. However, China also presented significant o...Starting at €8.20
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Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary
Shravan M Parsam, Amol S. Dhaigude, Sidhartha PadhiCase IVEY-W25298-EDecision Analysis, Service and Operations ManagementJay Bharat Spices Pvt. Ltd., a company located in Cuttack, India, was involved in the manufacturing and distribution of spices across India under the brand name Bharat Masala. The company specialized in producing basic spices such as turmeric powder, cumin powder, and chili powder. The senior management team had recently noticed a rise in demand for the spice garam masala in the East India market and asked the company’s vice-president of East Ind...Starting at €8.20
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Swadhaar: Self-Support through Financial Services
Rajesh Panda; Madhvi Sethi; Pooja GuptaCase IVEY-9B20N002-EEntrepreneurship, FinanceSwadhaar FinServe Private Limited (Swadhaar), a non-banking financial company–microfinance institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the urban poor with increased access to financial services. Swadhaar was a leading provider of financial services to clients in several major states of India. Between 2009 and 2013, there were major changes in the regulatory environment; some of these restricted the ...Starting at €8.20
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Democrata: Exploring Opportunities for Local Growth
Marina Apaydin; Mike Akiki; Jamal BdeirCase IVEY-9B20M025-EStrategyOn May 12, 2016, the founder and development manager of Democrata, was considering the future of his clothing store, in light of an increase in visitors to the area from different regions of Lebanon. Democrata was a clothing and apparel store founded in 1974, providing the latest fashion trends to both women and men. It offered major brands and basic casual and formal wear at competitive prices for customers in all income ranges. With success and...Starting at €8.20
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Manipal Power Laundry: Washing Out of Business
Amol S. Dhaigude; Vasanth Kamath VP; Sayan Mukherjee; Dhairya Patel; Anmol Marwah; Kiran R; Palak SethiCase IVEY-9B20E004-EDecision Analysis, EntrepreneurshipThe owner of Manipal Power Laundry asked his nephew, an MBA student, for advice on the business. The company’s operational inefficiencies had led to high operating costs over time. Coupled with regulatory price caps, the situation made the business unsustainable. The owner asked his nephew to provide a solution that would benefit the company both in the short term and over the long term. After observing the various processes, collecting data, and...Starting at €8.20
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Nashwork: How to Solve the Equilibrium Problem
Shumin Yan; Chen Xiang; Linteng ZhouCase IVEY-9B20M016-EEntrepreneurship, StrategyNashwork was founded in July 2013 in Beijing and developed into the largest co-working space company in China by focusing on rapid expansion and internal growth. Nashwork received A-round financing, which was followed by B-round financing one year later, before a series of problems surfaced in the basic operations of the company. By 2017, after three rough years building its customer base and occupancy, the main problem facing Nashwork was its da...Starting at €8.20
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCase IVEY-9B20M022-EStrategyIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Starting at €8.20
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The Grasim Industries–Aditya Birla Nuvo Limited Merger: Wealth Creation
Barnali Chaklader; Garima ChakladerCase IVEY-9B20N003-EEntrepreneurship, FinanceOn August 11, 2016, the chairman of Aditya Birla Group (ABG) announced that ABG would merge Aditya Birla Nuvo Limited (ABNL) with Grasim Industries Limited (Grasim). ABG’s board also proposed to demerge Aditya Birla Financial Services Limited, a subsidiary of ABNL, from the newly merged Grasim. Financial analysts speculated that the merger was planned to fund ABNL’s telecommunication business before an upcoming spectrum sale and the launch of a s...Starting at €8.20
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Iloof: Expanding from Online to Offline Channels
Yi Liao; Jing Chen; Hubert Pun; Jun LiCase IVEY-9B20D014-EEntrepreneurship, Service and Operations Management, StrategyIloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water in...Starting at €8.20
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Bikanervala Foods Private Limited: Professionalization of a Family Business
Pranav Mittal; Madhushree AgarwalCase IVEY-9B20M136-EEntrepreneurship, StrategyBikanervala was a fourth-generation Indian family business in the domestic fast-food and packaged-snacks industries. In its 65 years of existence, it had grown from a small outlet selling traditional Indian sweets and snacks to the industry’s second-largest player. This case traces the evolution of Bikanervala’s business model, which uniquely leveraged professional management practices along with strengths rooted in its family values. As the busi...Starting at €8.20