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Stanford Graduate School of Business (USA)
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First Solar, Inc. in 2013
Burgelman R; Siegel R; Hallmon MCase SGSB-SM190B-EStrategyAn update to First Solar (A), this case highlights changes to the solar energy market between 2010 and 2013 and the resulting challenges that First Solar had to overcome. In addition to increased competition from highly subsidized Chinese manufacturers, First Solar lost its pricing advantage due to a steep decline in material costs for the competing solar cell technology, c-Sci. The 2008 global financial crisis spurred a dramatic decline in de...Starting at €8.20
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SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Burgelman, R; Chung, S, C; Nathanson, J; Lee, Won-yohCase SGSB-SM222-EStrategyThe case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1 billion company had a war chest of $600 million in cash, which allowed company leadership to consider three strategic options for evaluation: 1) Port or rebrand SK Planet’s top-ranked Korean servic...Starting at €8.20
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Ttech (C) in 2018: Hitting the Gas Pedal
Robert SiegelCase SGSB-SM 185C-EStrategyAn update on TTTech after the (B) case from the period 2010-2013Starting at €5.74
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Xiaomi Inc. in 2017
Burgelman, Robert; El-Baz, Ben; Zheng, Gang; Guo, YantingCase SGSB-SM312-EStrategyThis case describes the renewed growth of Chinese smartphone maker Xiaomi in 2017, after suffering bruising setbacks at the hands of local competitors during the past two years. In 2017Q2, the company rejoined the top five rankings of the global smartphone market share. It also matched Samsung’s market share in India market in 2017Q3. The case highlights the company’s strategic adaptation in the two-year recalibration, with regards to global e...Starting at €8.20
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Xiaomi Inc. in 2018 - An Update
Burgelman, Robert; Zheng, Gang; Guo, YantingCase SGSB-SM313-EStrategyThe case describes Xiaomi’s IPO application in 2018, which sheds light on the company’s finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals Xiaomi’s revenue and profits from Internet services such as advertising and gaming on its MIUI user interface. Additionally, the case shows Xiaomi’s performance on the global smartphone market, showing a good year-over-year growth as...Starting at €8.20
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Innovation at Volkswagen: The Story of Digital:Lab
Feinberg, Yossi; Orleans, Amadeus; Scott, MitchelCase SGSB-E680-EDecision AnalysisThe case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and developing strategy for innovation in an established enterprise environment.Starting at €8.20