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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World
Elias Goletsas; Anass Karzazi; Pardeep Singh Attri; Yusaf AkbarCase IVEY-W27119-EStrategyHerend Porcelain Manufactory Ltd. (Herend) was an almost 200-year-old porcelain manufactory located in western Hungary. The company had weathered multiple social and political changes, world wars, and hardships and had variably experienced prosperity, international recognition, and, on one occasion, bankruptcy. However, under the current chief executive officer, Herend had become a stable and profitable organization. Then, in March 2020, the COVI...Starting at €8.20