This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
HBSP (USA)
-
Ingvar Kamprad and IKEA (Spanish version)
Bartlett, Christopher A.; Nanda, AshishCase HBS-303S05EntrepreneurshipTraces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the w...Starting at €8.20
-
Globalizing an Australian Wine Company (Spanish version)
Bartlett, Christopher A.Case HBS-305S13StrategyTwo new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete di...Starting at €8.20
-
Body Shop International (Spanish version)
Bartlett, Christopher A.; Elderkin, Kenton W.; McQuade, KristaCase HBS-307S07StrategyDescribes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, conc...Starting at €8.20
-
Jan Carlzon, CEO de SAS (A)
Bartlett, Christopher A.; Elderkin, Kenton W.; Feinberg, BarbaraCase HBS-305S18Leadership and People ManagementDescribe las acciones de Jan Carlzon al asumir la responsabilidad del director general de SAS en un momento de dificultades económicas y de organización. Después de trazar el desarrollo de Carlzon como gerente, se centra en la forma en que se desarrolló, a continuación, comunica una misión estratégica clara y motivadora para convertirse en "Línea aérea de mejor empresario del mundo." Después de una recuperación espectacular, problemas de organiza...Starting at €8.20