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Ivey Business School (Canada)
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Zero, Brammo and the Electric Motorcycle Industry
Stewart Thornhill; Sophie Fei ZhuCase IVEY-9B11M092-EEntrepreneurship, StrategyElectric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Z...Starting at €8.20
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SawStop (A)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M064-EEntrepreneurship, StrategyA patent lawyer and amateur woodworker with a doctorate in physics has invented a new technology to prevent table saw injuries - specifically, amputations. He has no desire to manufacture table saws, and instead protects his technology with patents and then seeks licensing arrangements with incumbent saw producers. In 2002, after two years of attempting to engage manufacturers, he accepts that they are unwilling to license his invention and he mu...Starting at €8.20
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Aligning Culture and Strategy at A. P. Nichols
Jeffrey Gandz; Stewart Thornhill; Ken MarkCase IVEY-9B11C039-ELeadership and People Management, StrategyA.P. Nichols, a distributor of parts in the maintenance, overhaul, and repair industry, is facing the need to realign its strategy to cope with a competitive environment. A key component of this realignment involves changes to the culture and compensation of its sales force while simultaneously building sufficient sales capacity to take advantage of opportunities in key markets. The case focuses on the newly hired vice president (VP) of sales, wh...Starting at €8.20
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General Electric: From Jack Welch to Jeffrey Immelt
Stewart Thornhill; Ken MarkCase IVEY-9B08M009-EStrategyThis case describes the leadership initiatives of two of General Electric’s (GE) chief executive officers: Jack Welch and Jeffrey Immelt. Under Jack Welch’s leadership, GE, one of the most admired firms in the world, began its transformation from a manufacturing conglomerate to one that focused on services. Welch’s stature as a management leader grew as GE’s stock price increased. Many of Welch’s management practices were adopted by U.S. and glob...Starting at €8.20
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Thunderball (A)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M019-EEntrepreneurship, StrategyAn entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship ...Starting at €8.20
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Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
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SawStop (B)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M065-EEntrepreneurship, StrategyThis supplemental case to SawStop (A) advances the narrative to 2012.Starting at €5.74
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Dell Inc. in 2009
Stewart Thornhill; Ken MarkCase IVEY-9B08M093-EStrategyThe Dell story is well-known in the business world: a young Michael Dell, while attending the University of Texas in Austin, founds a computer sales company that eventually revolutionizes the industry. The case puts students in the position of a senior executive at Dell who is preparing for an investor relations meeting. As the senior executive reviews information on his company, he wonders how best to convey to skeptical investors that Dell's st...Starting at €8.20
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Thunderball (C)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M021-EEntrepreneurship, StrategyThis a supplement to Thunderball (A).Starting at €5.74
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Dell Inc. in 2009 (Spanish version)
Stewart Thornhill; Ken MarkCase IVEY-9B08MS093StrategyThe Dell story is well-known in the business world: a young Michael Dell, while attending the University of Texas in Austin, founds a computer sales company that eventually revolutionizes the industry. The case puts students in the position of a senior executive at Dell who is preparing for an investor relations meeting. As the senior executive reviews information on his company, he wonders how best to convey to skeptical investors that Dell's st...Starting at €8.20