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Hero España: Desfíos para liderar el cambio. Nota del Instructor
García del Pueyo, Jose Luis; Gómez González, MamenTeaching Note IIST-MITN-156MarketingHero España, perteneciente al grupo suizo Hero, lleva fabricando mermeladas y confituras en Murcia, desde 1922 y es el líder de éste mercado. En 1985 entró en el segmento de alimentación infantil, pero en vez de hacerlo a través del canal de farmacias donde se concentraba la oferta de los principales fabricantes, lo hizo por el de gran consumo, lo que le otorgó una ventaja competitiva que le llevó al liderazgo, posición que mantenía en 2017. No o...Starting at €0.00
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KiOR: The Quest for Cellulosic Biofuels - Teaching Note
Reichelstein, S; Rosenthal, S; Sahoo, ATeaching Note SGSB-E427TN-EEntrepreneurshipIn 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company expected to build another set of plants in Natchez, MS using “copy exact” principles. These latter plants would be three times the size of the Columbus plants, and KiOR anticipated a number of improvements in its produc...Starting at €0.00
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Vestige Capital - Teaching Note
Kelly, P, B; Wismer, LTeaching Note SGSB-E450TN-EEntrepreneurshipThe Vestige Capital case follows a search fund team comprised of two 2009 Stanford GSB alumni as they decide to raise a search fund in Mexico, procure search capital from U.S. and Mexican investors, and source deals over the ensuing two years. The case chronicles the difficulties the team faced during their search, including the departure of one partner from the firm and several near misses with acquisition. At the end of the case, the reader ...Starting at €0.00
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Trunk Club - Teaching Note
Grousbeck, I; Kissick, RTeaching Note SGSB-E458TN-EEntrepreneurshipThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Starting at €0.00
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Waypoint: Reinventing Single Family Home Rental - Teaching note
Foster G; Hoyt DTeaching Note SGSB-E467TN-EEntrepreneurshipIn early 2009, following the collapse of the housing market, Doug Brien and Colin Wiel began buying single family homes (SFH) to renovate and rent. SFH rental had previously been a mom-and-pop business due to scaling difficulties—buying and managing large properties such as apartment complexes was well suited to institutional investors, but no one had solved the problem of buying and managing large numbers of relatively inexpensive SFHs. Brien a...Starting at €0.00
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Novartis’ Gilenya: Navigating the Interplay Between Drug Innovation, Pricing, and Reimbursement in Different Countries’ Health Care Systems - Teaching Note
Chess, R; Luthre, JTeaching Note SGSB-E489TN-EEntrepreneurshipInternational healthcare and reimbursement systems underwent a radical transformation in the 2000s, resulting from growing financial pressures incited by economic depression and a steady rise in healthcare spending. This phenomenon was most pronounced in the United States, where the health-spending share of GDP rose from five percent in 1960 to 17.9 percent in 2011. In Organization for Economic Co-operation and Development (OECD) countries on a...Starting at €0.00
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Precocinados Doña Carmen - Nota del instructor
Garrido Martínez, Enrique; Gómez Del Sol, RaimundoTeaching Note IIST-PINT-115StrategyNota del instructor del caso IIST-0104Starting at €0.00
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El proyecto optima de Telefónica.Nota del Instructor
Garrido Martínez, EnriqueTeaching Note IIST-PINT-124Service and Operations ManagementEl caso “El Proyecto Óptima de Telefónica” ilustra una situación en la que una compañía multinacional del sector de las telecomunicaciones necesitaba abordar un proceso de cambio en su relación con los clientes, los proveedores y su propio personal. Se detalla cómo se llevó a cabo ese proceso de cambio, se muestran los resultados más relevantes y se plantean los nuevos retos de futuro. La cuestión troncal que se pretende discutir con el caso es c...Starting at €0.00
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Martínez Loriente: la carne de Mercadona - Nota del instructor
Garrido Martínez, Enrique; Vidal, AnyluTeaching Note IIST-PINT-125Service and Operations Management, StrategyEn 2011, el grupo Martínez Loriente continuaba capeando exitosamente los efectos de la crisis económica y de consumo, logrando superar los 470 millones de euros en facturación con el trabajo de más de 1.400 trabajadores en plantilla y con 11 millones de beneficio neto al cierre del año anterior. El grupo había experimentado una evolución espectacular desde sus inicios en 1999, cuando fue creada para suministrar en exclusiva productos cárnicos a M...Starting at €0.00