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ESE (Chile)
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La tragedia de Antuco
Simian, J.M.Case ESE-ASN-C-ES-08-030Decision AnalysisSe describe la tragedia vivida en la zona precordillerana de Los Barros, en la Octava Región de Chile, donde murieron más de 45 jóvenes soldados en 2005, la peor tragedia en tiempos de paz sufrida por el Ejército de Chile. El caso analiza el proceso de decisión de los oficiales al mando, con abundante detalle acerca de la información de la que disponían en el momento y las causas de los hechos.Starting at €8.20
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La tragedia de Antuco - TN
Simian, J.M.Teaching Note ESE-ASN-C-ES-08-030TNDecision AnalysisNota del Instructor del Caso "La Tragedia de Antuco" (ESE-0025)Starting at €0.00
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Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Portuguese)
Heely, Laura; Ulaga, Wolfgang; Carmon,ZivCase INSEAD-6597P-PBDecision AnalysisThis case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry. It uses digital technologies to automate, accelerate and manage an ...Starting at €8.20