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Darden University of Virginia (USA)
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Black Cards and Banking
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1870-EFinanceCecilia and Luke were recently married and were beginning to build a life together. Although they were complete opposites; they had been able to work through their differences and have a good relationship. Luke was a musician who did not have a day job. Although his music was able to provide him with an income; it was not steady or reliable. Cecilia; on the other hand; had a steady job working as a marketing manager for a baby formula company. Wh...Starting at €8.20
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Hiring at Huckle Buckle Beanstalk: Not All Fun and Games
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0192-EEntrepreneurshipDavid Brown sat at his desk in the stock room of his toy store, Huckle Buckle Beanstalk, looking at the three résumés in front of him. He needed a new store manager, and these three résumés were his top choices. Each offered a different mix of skills and experience, and he hoped he would have the unusual luxury of having one rise to the top in the afternoon interviews. He had fired his previous store manager just over a month earlier for theft, a...Starting at €8.20
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0193-EEntrepreneurshipElizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board indicated mixed feelings. Franks knows that the board is looking to her for keen analysis and a way forward. What should she recommend?Starting at €8.20
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A Quicksand of Loans: Loan Types
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1867-EFinanceRachel Moore was an optimistic; cheerful; friendly woman who had recently graduated with a bachelor’s degree in business management. She had used scholarships and grants while working 30 hours a week to make up the difference in tuition; and had graduated debt free—becoming the first in her family to earn a college education. After moving to start a full-time job a marketing manager at a marketing company; Rachel had recently been told that the h...Starting at €8.20
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A Quicksand of Loans: Loan Types - Teaching Note
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwTeaching Note DARDEN-F-1867TN-EFinanceTeaching note for product F-1867Starting at €0.00
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The Bottom Line at CC's Gourmet Kitchen
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0185-EEntrepreneurshipUsing computer spreadsheets to track the finances for his restaurant - CC’s Gourmet Kitchen - was one of Carl Coleman’s least favorite things to do. This had been especially true at the end of each month since he opened. This evening in July 2010 was no different, as one figure in particular, the paltry $2,800 in profit, was characteristically depressing. “If I don’t make some changes soon,” Coleman said to himself, “I’m not going to be able to a...Starting at €8.20
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Coalfields Coffee: Where to Go?
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0184-EEntrepreneurshipGary and Renee Harris are a husband-and-wife team of entrepreneurs who are planning on opening a coffee shop in southwest Virginia. Gary has worked in food service and Renee has been a business manager for a small medical practice. They plan to rely on this experience and their passion for cooking to succeed. They intend to open a breakfast-and-lunch-focused casual restaurant—a coffee shop rather than a diner or full restaurant. In their home tow...Starting at €8.20
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Black Cards and Banking - Teaching Note
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwTeaching Note DARDEN-F-1870TN-EFinanceTeaching note for product F-1870Starting at €0.00